Simraceway is excited to announce a brand new promo film that we shot with the talented UltraArmSF crew.
Essentially, we wanted to create a visual experience to capture the adrenaline and excitement of racing on a world-class track in the heart of California.
“It was a collaborative process,” says Sean Rivers, partner at UltraArmSF.
“For Simraceway, we used a new remote arm (Motocrane Ultra) camera car rig for their campaign. We had DP Ethan Indorf, AC Jeph Folkins and Kevin Jones with SkyHopperAerials to help out on the production. And Layer Media brought the expertise with the post-production, sound design, color and further developed the creative, and finalizing the spot.”
The main objective was to create something short, snappy, and thrilling to encourage people to spend time on the race track.
Check out the video below to experience Simraceway for yourself!
With an impressive film background, Sean Rivers, Robert Barcelona and Patrick Roth have since launched their own commercial and film remote arm car company. And with that new venture comes the use of UltraArmSF to capture difficult shots and moments with an artistic flair.
“We started this company with other experienced production veterans with a love for the creative process. We specialize in dynamic camera movement, and UltraArmSF is a joint venture between myself, Robert Barcelona and Patrick Roth.”
Rivers explains it as “a remote crane on top of the car,” which was originally called a Russian Arm by the inventors of the technology in the 1990s. However, Rivers and his team have become the first and only remote arm car in northern California.
In the video, you can see the UltraArmSF at work, providing superb clarity for high-speed footage, full 360 turn capability, and the ability to film really low to the ground or high in the air.
Every shot in the new ad was filmed with UltraArmSF, and you can explore some cool behind the scenes footage with the crew to get an idea of what the total experience was like.