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New Promo Film with UltraArm SF

Simraceway is excited to announce a brand new promo film that we shot with the talented UltraArmSF crew. 

Essentially, we wanted to create a visual experience to capture the adrenaline and excitement of racing on a world-class track in the heart of California. 

“It was a collaborative process,” says Sean Rivers, partner at UltraArmSF. 

“For Simraceway, we used a new remote arm (Motocrane Ultra) camera car rig for their campaign. We had DP Ethan Indorf, AC Jeph Folkins and Kevin Jones with SkyHopperAerials to help out on the production. And Layer Media brought the expertise with the post-production, sound design, color and further developed the creative, and finalizing the spot.”

The main objective was to create something short, snappy, and thrilling to encourage people to spend time on the race track. 

Check out the video below to experience Simraceway for yourself!


With an impressive film background, Sean Rivers, Robert Barcelona and Patrick Roth have since launched their own commercial and film remote arm car company. And with that new venture comes the use of UltraArmSF to capture difficult shots and moments with an artistic flair. 

“We started this company with other experienced production veterans with a love for the creative process. We specialize in dynamic camera movement, and UltraArmSF is a joint venture between myself, Robert Barcelona and Patrick Roth.”

Rivers explains it as “a remote crane on top of the car,” which was originally called a Russian Arm by the inventors of the technology in the 1990s. However, Rivers and his team have become the first and only remote arm car in northern California.

In the video, you can see the UltraArmSF at work, providing superb clarity for high-speed footage, full 360 turn capability, and the ability to film really low to the ground or high in the air. 

Every shot in the new ad was filmed with UltraArmSF, and you can explore some cool behind the scenes footage with the crew to get an idea of what the total experience was like. 

For more information about UltraArmSF, click here. You can also explore Simraceway for other racing insights and opportunities to get involved.

Private Performance Driving Programs – Book a Private Group for up to 12 Friends

All Graduates of our Performance Driving School can now book a private performance driving event for up to 12 people with exclusive discounts. 

So grab your friends, colleagues or car club buddies for your own private track day with our industry leading instruction included. Whats more you’ll also get some special treatment, with a tour of our Motorsport garage AND an instructional hot lap each in our KTM X-Bow Competition R – the race cars we use for our racing series.

  • Offer includes:
    • Tour of T1 Clubhouse and Garage
    • An instructor driven Demo Lap for all guests in the KTM X-Bow

Here’s what your day includes:
– insert schedule

Example Schedule (each day will vary slightly, this is an example only)

8:00 – 8:20     Check-in
8:20 – 8:50     Opening Talk
9:00 – 10:30   Driving Exercises – Cornering Technique and Slalom
10:30 – 11:00    Track Overview Talk
11:00 – 11:30    Sonoma Raceway Track Drive – Session 1
11:30 – 12:30    Lunch Break
12:30 – 1:00     Sonoma Raceway Track Drive – Session 2
2:00 – 2:30      Sonoma Raceway Track Drive – Session 3
3:30 – 4:00     Sonoma Raceway Track Drive – Session 4
4:00 – 4:20     KTM X-Bow Instructor Driven Demo Laps
4:20 – 4:50     Turn 1 Club and Garage Tour
4:50 – 5:00     Closing Talk

If you’re interested in taking advantage of this offer , click the link to buy a voucher and then email [email protected] to arrange your date.


Reminder all cars must meet the 96 DB sound limit.

Dates are booked based on availability

Offer only available this weekend or whilst stocks last