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Product Launch Venue


Hold your next product launch at California’s highest rated driving center and most dynamic venue. Located just 50mins from San Francisco California.


Group - lite

To launch a product successfully in this day and age, you need to draw as much attention as possible. The market is full of competition in every category, so you need to stand out from the crowd if you are going to rise to the top of your field. With that in mind, we hope you will take a look at using Simraceway Performance Driving Center at Sonoma Raceway to host your upcoming product launch event. With a beautiful backdrop and first rate facilities, you will be able to give your new product the debut it deserves.


Naturally, you will want to make sure this event goes off without a hitch, which is why Simraceway is a good choice. We are in the business of entertaining clients, meaning we know how to put on a party. Your product launch guests will be taken care of properly from start to finish, and all in attendance will leave feeling great about the experience. With no complaints to distract, the star of the show will be your new product – which is exactly as it should be.


As an added benefit to the facilities here at Sonoma Raceway, another positive to using this location for your product launch is the surrounding Sonoma area which can be enjoyed ball all attending. Your guests may choose to go out for a great dinner or wine tasting after the event, which will only help to secure a positive memory in their mind. Between the facilities available at Simraceway and the fun that can be had throughout beautiful Sonoma, it is hard to beat this location as a product launch venue.


The Simraceway Performance Driving Center stays busy all year long, so please be sure to contact us as soon as possible in order to secure your date for a product launch event. Thank you for visiting, and good luck with the launch!






Group Driving Programs

Audi Autocross Challenge

Formula 3 Racing Experiences

ATV Experiences

Karting Relay Races

Ride-Along Laps

Pit Stop Challenges

Head-to-Head Simulator Racing

Fleet Driver Training

OEM Vehicle Launches

Services Available 

Conference & Meetings space


Lodging & Hotel Partners 


Branded gift

Photography & In Car Video 

Hotel & Winery partners

Audi on Demand (rental cars) & Silver Car

Specialized Awards


To discuss a group event please call  1 800 733 0345 ,
email [email protected]
or complete our request for proposal form here