Car Launch/ Arrive and Drive Tour

Audi was looking for an innovative program where the Audi Q5 would be fully appreciated.  It needed to have lifestyle elements and partnerships to help hook the participants into attending.  One of our main goals was to attract a largely female audience, needed to have universal appeal.

Simraceway worked to create a program that addressed 5 key areas of modern life:

  • Style
  • Mobility
  • Versatility
  • Performance
  • Winning

We partnered with brand partners that complimented the Audi lifestyle.  We also provided ample drive time in both street-drive and closed course environments.

From there we created a multilayered approach to the design of the program that included opportunities to win partner accessories such as Skis and luggage.  Provided a celebrity Host, offered special screenings of Truth in 24 and finally offered an interactive family environment.

In the end we created an experience across the US that balanced the Audi brand, driving and lifestyle.

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