Geri’s career in motorsports evolved from her professional experience working in design and marketing. After completing her master’s degree in England and spending over a decade in the publishing industry, she made the transition to the track with a client base of drivers and teams from series such as NASCAR, GRAND-AM, and ALMS.
Even before her career change, Geri had spent time racing karts and a variety of sports cars in both sprint and endurance events. She is one of very few women in the industry who regularly works with clients in high performance cars including Audi, BMW, Porsche, McLaren and Ferrari. Geri utilizes her racing experience to assist women who wish to enter the sport, helping them realize their potential by instilling the confidence needed to perform successfully on track.